Association experiment in practice of linguistic and cultural dominants research

Abstract

The paper is devoted to experimental definition of the changes happening in structure of cultural dominants of the German ethnosociety on the example of a linguistic and cultural concept of Ordnung. To provide well-grounded conclusions on the status of the problem and determine the axiological characteristics of the concept the authors carried out an associative experiment. The respondents were asked to write several words to the given words incentives. The experiment confirms that cultural constants are dynamic formations which bound to change. The changes characteristic of Ordnung as a cultural dominant inevitably involve modification of the German communicative style that is shown, in particular, in greater tolerance to deviations from norms and standards, smaller degree of criticality and straightforwardness.