Priming effect on word reading and recall

Authors

  • Isabel Hub Faria Faculdade de Letras da Universidade de Lisboa, Portugal Author
  • Paula Luegi Centro de Linguística da Universidade de Lisboa, Portugal Author

DOI:

https://doi.org/10.36505/ExLing-2008/02/0023/000082

Keywords:

priming, single word reading, word-picture relation, recall

Abstract

This study focuses on priming as a function of exposure to bimodal stimuli of European Portuguese screen centred single words and isolated pictures inserted at the screen’s right upper corner, with four kinds of word-picture relation. The eye movements of 18 Portuguese native university students were registered while reading four sets of ten word-picture pairs, and their respective oral recall lists of words or pictures were kept. The results reveal a higher phonological priming effect when recalling words. Results are discussed taking into consideration the eye movements’ behaviour values (number and duration of fixations, and number of transitions between word and picture).

 

References

Faria, I. H., Baptista, A., Luegi, P., Taborda, C. 2006a. Interaction and competition between types of representation: An example from eye-tracking registers while processing written words and images. In José Pinto de Lima, Maria Clotilde Almeida e Bernd Sieberg (eds) 2006, Questions on the Linguistic Sign, 115-129. Lisboa: Edições Colibri e Centro de Estudos Alemães e Europeus.

Faria, I. H., Luegi, P., Taborda, C., Baptista, A. 2006b. Recuperação da informação visualizada: interacção e competição entre legendas e imagens. In Oliveira, F. and Barbosa, J. (eds), Proc. of the XXI Annual Meeting of the Associação Portuguesa de Linguística, 359-370, Lisboa, Portugal.

Rayner, K. and Castelhano, M.S. 2007. Eye movements during reading, scene perception, visual search, and while looking at print advertisements. In M. Wedel and R. Pieters (eds.) 2007, Visual Marketing: From attention to action, 9-42. Lawrence Erlbaum: New Jersey, USA.

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Published

01-01-2008

How to Cite

Priming effect on word reading and recall. (2008). Linguistic Proceedings Series, 2(1), 89-92. https://doi.org/10.36505/ExLing-2008/02/0023/000082

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